It is important for entrepreneurs to know their craft or their business thoroughly inside and out. There are many reasons for this, but there are some reasons that truly stand out from the rest.
These specific examples will be taken from the career of Madame Carteaux, also known as the Hair Doctress of her time. Here are some actions that she took over the life of her career that helped her succeed.
Never Stop Learning
From the time Madame Carteaux was young girl, she knew what she wanted and she studied it. There was never an end point, and this is what set her apart from other beauticians and salon owners of her time.
Continue to learn more and implement more in order to enhance the quality of the product or service you, as an entrepreneur, have launched.
Set Your Business Apart From Others
Madame Carteaux knew how to do hair, but what she also knew was how to make hair grow back, and even get rid of the gray, with her own formula that really worked.
With new knowledge comes new power. Use that knowledge wisely and stand out from the crowd, bringing all attention your way in order to utilize the best and least expensive mode of marketing – word of mouth.
Expand the Brand
In Madame Carteaux’s career, she created a product that was so good, that even without the internet, it was being sold overseas and nationwide. Back then, the only way to market was word of mouth and paper ads along with footwork. Let’s not forget the most important part of marketing – owning a dominating product.
This allowed Madame Carteaux to expand her brand. There was no question she couldn’t answer because she knew her product and studied not just her product, but people as well and their scalps.
Knowledge of all things about your product and how it benefits everyone will definitely lead to brand expansion.