Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

May 6, 2025

Black Entrepreneur History

#1 Source for Black Entrepreneur History

Serena My Life

Tennis Champion & Business Woman Serena Williams Warns Entrepreneurs To Not Give In To Fear

Serena Williams, a champion at many things – tennis, the first African American woman, along with her champion sister Venus, to hold stake in an NFL franchise, and founder of multiple businesses plus being one of the highest paid female athletes on the planet – interviewed with Forbes about not giving in to fear, the over-the-top issue that plagues everyone some point in their lives until they realize it’s all mental.

In the interview, Serena verifies that it was fear that kept her from a win led her to a loss in 1999, and that was when she decided – never again. Fear is definitely not the path to take, but the best path, according to Serena, is to “work hard”. This is her advice to entrepreneurs.

Serena Williams founded her own venture capital firm, Serena Ventures, which invests in founders “who are changing the world” and has already invested in an estimated 30 companies, providing the revenue for them to grow and succeed.

She is also the founder of S by Serena, a fashion label that empowers all to feel confident.

Read the full Forbes interview here.