Black entrepreneurs should always know what’s going on with the latest shifts in the economy, community and business world, and they should stay in-the-know by reading and gathering from legitimate, unbiased sources.
Sure, social media is here and here to stay, and it’s tempting to feed from it through smart phones and creators who may not necessarily have the background or proper information to speak on certain issues accurately. This is how misinformation travels. Misinformation creates fears and anxieties, lawsuits and broken bridges that happen where there should be none, and if the wrong information is gathered, it could lead to a downslope at your business.
Therefore, reading and gathering good information is definitely fundamental, and that reading should be in and from proper sources. Rely on sources that don’t provide biased information, but instead, unbiased and relevant information in order to make present and future business decisions.
Unbiased information doesn’t lean a certain way when it comes to its delivery but rather only chooses to focus on the facts, not opinions. Business owners are able to compile reliable information and make their own decisions instead of rely on perspectives of another. Prior to this day in age, entrepreneurs had to focus on their goals without applause, accomplishing them without a fanfare the whole way through the process.
Because of this focus which required being educated on things like politics, the community and the stock market as well as education and more, they were able to always fill the greatest needs of the community because they remained in-the-know, without falling for conspiracies and the like which would have been falsehoods and distractions.
All of the above items, from politics to education, influence business and business owners because they tie into all that Black businesses need in order to succeed, and below are the reasons to stay in-the-know.
- Politics – elect leaders who want to make the economy work for the patron and the business owners. This makes for a great economy.
- Stock Market – Investments are everything when it comes to building and adding value to any business. As a matter of fact, businesses all over the nation decide to enter the stock market in order to raise capital which can then be used for a multitude things that benefit the business.
- Community – Business owners must know their target audience and how to get their attention by simply knowing first hand what they need and want. Outreach is key.
- Education – Being in-the-know when it comes to education allows for outreach and marketing all at the same time. One could schedule presentations at schools and universities in order to get the word out about how your business fits into their world and future, from mentoring, internships, scholarships and even landing a great career. The future of any business depends on future generations.