Problems, whether complex or simple, need a solution, and solutions come from problem solvers. Business owners need to be exceptional problem solvers in order for their businesses to flourish.
There are problems that will arise, and it is with some basic problem-solving skills that entrepreneurs can weather many storms. However, some of these storms that arise in business may be very familiar to Black entrepreneurs, such as haggling.
Many Black entrepreneurs have had to deal with haggling and the pressure of it in order to keep customers and provide quality service at the same time. What many customers or clients may not realize is that the only reason why a Black business owner can provide great service is if they earn and turn a profit. Profits, in turn, lead to growth, expansion, and better products and with faster service.
Unfortunately, Black entrepreneurs must fight against haggling. Haggling has become a major problem for several Black business owners, especially those with smaller businesses, because potential clients prefer to not pay the price for a service or item, but instead, haggle the Black business owner into a price reduction. This not only hurts the business owner, but in the long run, hurts the community as well.
Here are some solutions to decrease and even halt haggling when it comes to your Black-owned business.
Business owners tend to be friendly people. Friendliness equals success, however, never let friendliness interfere with business – because it can when it comes to a bit of friendly haggling from customers-turned-buddies. Keep side conversations to a depleting minimum and focus on treating the customer or client with the utmost respect until it naturally becomes psychologically uninviting to haggle.
Maintain a Professional, Clean and Neat Appearance
Believe it or not, appearance is everything in a business. If it looks like a haggle-me market, then it will be treated as such. Therefore, put all your efforts into maintaining a clean, professional and neat appearance to deter hagglers. When potential clients view a certain level of professionalism and success, the less they are to make haggling moves.
Tags That Read “No Haggling” In Nice Terms
Invest in tags that read “Price is as Marked” or “Discounted Price Marked” for items in an independent retail shop or small boutique. That way, the customer will think twice about haggling you once he or she has read the tags more than one time.
Provide Coupons or Discount Codes
Coupons and discount codes are a great way to not only advertise your business, but it beats the haggler at his or her own game. Providing customers and clients with a sure pathway and designated time to take advantage of sales and discounts is a great way to prevent haggling. Holiday or seasonal sales are a super time to provide discounts to those who customers or clients who may need to save money.
Provide Superior Products and Service
As a Black Entrepreneur, what you provide matters. Quality, and even quantity, makes a world of difference. Make your services and products worth all the money so that there will be no pressure to cave to the haggler because you have confidence that your product is either just as grand as the others or beats them out.